Very Good in Very Good dust jacket; Complete coverage of what leading business schools teach about marketing. Provides the knowledge base needed to compete worldwide on quality, Innovation, and custmer service. ; B&W Illustrations; 464 pages View More...
Very Good in Very Good dust jacket; Underlining on a few pages. ; Speculates on the three major trends that will influence American business in the future--cocooning, or the urge to stay home; an emphasis on survival in a ruined environment; and a return to youth culture.; 226 pages View More...
Very Good in Very Good dust jacket; Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates.; 216 pages View More...
