SECRET FORMULA How Brilliant Marketing and Relentless Salemanship Made Coca-Cola the Best Known Product in the World


By: Allen, Frederick

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Very Good in Very Good dust jacket; B&W Photographs; 500 pages

Title: SECRET FORMULA How Brilliant Marketing and Relentless Salemanship Made Coca-Cola the Best Known Product in the World

Author Name: Allen, Frederick

Edition: First Edition

ISBN Number: 0887306721

ISBN-13: 9780887306723

Location Published: New York, Harpercollins: 1994

Binding: Hardcover

Categories: Companies

Seller ID: 22687

Keywords: allen, frederick coca cola 1st edition illustrated business photographs